Ever since Elisabeth Van Delden started working in the wool industry in 2011 as the Secretary General of the International Wool Textile Organisation, she made it her mission to communicate about wool and the wool industry. Since 2016, Van Delden has helped wool industry businesses communicate successfully online as an independent consultant. In addition, Elisabeth published more than 100 episodes of the Wool Academy podcast and regularly writes and presents about wool covering topics such as Wool Life Cycle Assessment, circularity and traceability.