Director of Fashion, Lane Crawford

Kelly Wong is the director of fashion of luxury department store Lane Crawford, overseeing the womenswear and menswear departments and is responsible for identifying fashion trends, scouting new brands, buying and securing compelling products.

Kelly brings close to 10 years' experience in the fashion industry across buying and merchandising and product category building to Lane Crawford. Some of her key achievements in recent years include the launches of athleisure and resort boutiques at Lane Crawford. She has also contributed to the development of key essential categories, the newly revamped emerging womenswear designer area in the Hong Kong flagship store, introducing a variation of next generation designers which has brought great energy and success to the overall fashion portfolio.