Women’s Head Buyer, Boon the Shop

As head buyer, Kei Lee manages and operates the buying and retail processes of Boon the Shop’s women’s division as well as the sneaker specialty store owned and operated by Boon the shop, Shinsegae.

Previously a fashion editor and stylist, Kei Lee has built a decade of experience as a buyer for concept stores including Tom Greyhound, Space Mue and now Boon the shop, where his buying spans from high-end houses such as Balenciaga, Céline and Saint Laurent, to emerging brands including Vetements and Marine Serre.