Chief Brand Officer, Lane Crawford

Joanna Gunn is the Chief Brand Officer for Lane Crawford, and oversees the company’s award-winning Buying & Merchandising, Visual Product Presentation, Editorial, Creative and Design departments.

As a member of the senior management team, Joanna has also contributed to the development and implementation of Lane Crawford’s expansion throughout Greater China. Since 2001, Joanna has been the brains of many pioneering new creative collaborations, including the Created in China programme to nurture emerging Chinese designers and The Next New programme to unearth budding design talents. 

With 20 years of experience in the multi-brand retail industry, Joanna has worked previously with luxury brands such as Gucci and Joyce Boutique and she is passionate about scouting and nurturing emerging design talents.