Launched in 2011, Munsoo Kwon steers clear of the saturated traditional menswear market in favour of designs based on modern silhouettes that are practical, yet maintain a distinctive appeal.

Kwon’s aesthetic is faithful to proportions and carefully designed for an impeccable fit, while incorporating unique detailing. Instead of overt branding, Munsoo Kwon employs its signature split-open details on the back and special pockets on shirts to create a coherent brand representation.