i-am-chen is a knitwear label that strives to bring a fun and light-hearted spirit to its audience.

In a fashion world obsessed with imposing solemn concepts on clothing, designer Zhi Chen turns to the playful nature embodied by the works of artists Alexander Calder and David Hockney. On the technical side, Chen continually investigates the capabilities of various knitting machines.

Working with world-class technicians, the designer aims to challenge the definition of knitting by exploiting the potentials of advanced machines, applying state-of-art techniques and using unconventional yarns. While handcraft has its charm, i-am-chen endeavors to minimise human touch because it simply cannot compete with the precision and efficiency machines offer.