The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. It is the world’s most prestigious award for rising fashion stars.
First held in 1953 as an initiative of the International Wool Secretariat, the award was won the following year by iconic fashion designers Karl Lagerfeld and Yves Saint Laurent.
Today, the International Woolmark Prize continues to recognise design excellence using Australian Merino wool. The prize crosses borders and cultures to spotlight emerging fashion talent from hotspots in more than 60 countries before a who’s who of the international fashion industry.
By putting wool in the hands of the world’s leading innovators, the International Woolmark Prize challenges them to achieve greatness in keeping with The Woolmark Company’s tradition of supporting design excellence.
The regional awards are held in six regions: Asia; Australia & New Zealand; British Isles; Europe; India, Pakistan & Middle East; and the USA, with each regional winner financially rewarded along with the opportunity to compete in the global finals, traditionally held during key fashion weeks across the world. Both the global menswear and womenswear winners will not only receive further financial contribution but also the chance to have their Merino wool capsule collection commercialised and sold in the world’s top boutiques and department stores through the International Woolmark Prize’s extensive retail partner network.
Through The Woolmark Company’s global network, partnerships are secured with key spinners and weavers to assist designers during the formative stages of their business and ensure a dynamic future for the fashion industry.